News

DISCUS Leads Trade Mission with U.S. Distillers in Europe

November 7, 2025

The Distilled Spirits Council of the United States (DISCUS) led an American spirits trade mission last month to Germany and...

Bourbon

Maker’s Mark COO on Proof Lowering: ‘It was a Mistake’ (Interview Exclusive)

February 17, 2013

Last week, Maker’s Mark made the stunning announcement of lowering its proof. Today, it made an even more stunning announcement...

Bourbon

February 17, 2013

Read COO Rob Samuels Exclusive Interview, where he calls the initial proof lowering “a mistake.” Last week, Maker’s Mark lowered...

Canadian Whisky

February 15, 2013

In what may go down as one of the better press trips of my career, I met Davin de Kergommeaux...

Bourbon

February 13, 2013

Updated to include more information about the Jim Beam Signature Craft series. Jim Beam unveiled a new premium product that...

Bourbon

February 11, 2013

When Maker’s Mark announced it’s lowering the proof from 90 to 84, brand loyalists started blaming Rob Samuels, saying he...

Bourbon

February 11, 2013

I don’t have a time machine. Do you? That’s what Maker’s Mark would have needed to meet today’s market demand. Instead...