All Canadian Whisky Related.
Crown Royal, the first-ever whisky sponsor of the National Football League, will turn game days in 2021 into a giving day through its Kick Off with Crown Royal program. This past June, Crown Royal parent company Diageo announced it was entering into a multiyear sponsorship … Continue readingCrown Royal, NFL Team Up for Charity Program to Benefit Service Industry Workers, Others
The OurWhisky movement released a statement calling for whiskey makers to improve their representation of women, based on a study of the world’s 150 top brands’ Instagram accounts. According to the study, men outnumber women on those accounts by 228%. The report, Women and Whisky: … Continue readingStudy Shows Women Underrepresented by Top Global Whiskey Brands’ Social Media
At the Bourbon Classic, I moderated an industry leader panel and posed the question: Will we see a marijuana-flavored bourbon? The crowd erupted with laughter. But it was a serious question, and I wrote about the issue in March. Everybody on the stage seemed to … Continue readingMary Jane’s Primo Hemp Whisky
Last week, Diageo announced its new flavored whiskey lineup, including extensions of Jeremiah Weed and Crown Royal, as well as the new brand “Piehole.” The company said: “Piehole was inspired by grandma’s favorite pie recipes. They are a delicious blend of Canadian whisky and pie flavored liqueur. This … Continue readingThe Flavored Whiskey All Frat Boys Want: Piehole Apple Pie
Prior to attending Tales of the Cocktail last week, I received hundreds of pitches from publicists trying to set up meetings with their respective brands. One caught my eye. It was an apology from WhistlePig Rye Whiskey: “We have been informed by Tales of the … Continue readingExclusive: The ‘Unsanctioned’ Secret About Tales of the Cocktail
\ 7. 75 & Older Crowd Loves TALES On more than one occasion, I saw 75-year-old and older consumers kicking back tequila shots and holding canes. Can you say awesome? 6. Psychiatrists Attend Tales I like asking random people questions. I supposed if I didn’t … Continue readingTales of the Cocktail: 7 Lessons Learned