Crown Royal, NFL Team Up for Charity Program to Benefit Service Industry Workers, Others

Crown Royal, the first-ever whisky sponsor of the National Football League, will turn game days in 2021 into a giving day through its Kick Off with Crown Royal program. This past June, Crown Royal parent company Diageo announced it was entering into a multiyear sponsorship … Continue readingCrown Royal, NFL Team Up for Charity Program to Benefit Service Industry Workers, Others

Study Shows Women Underrepresented by Top Global Whiskey Brands’ Social Media

The OurWhisky movement released a statement calling for whiskey makers to improve their representation of women, based on a study of the world’s 150 top brands’ Instagram accounts. According to the study, men outnumber women on those accounts by 228%. The report, Women and Whisky: … Continue readingStudy Shows Women Underrepresented by Top Global Whiskey Brands’ Social Media

The Flavored Whiskey All Frat Boys Want: Piehole Apple Pie

Last week, Diageo announced its new flavored whiskey lineup, including extensions of Jeremiah Weed and Crown Royal, as well as the new brand “Piehole.” The company said: “Piehole was inspired by grandma’s favorite pie recipes. They are a delicious blend of Canadian whisky and pie flavored liqueur. This … Continue readingThe Flavored Whiskey All Frat Boys Want: Piehole Apple Pie

Exclusive: The ‘Unsanctioned’ Secret About Tales of the Cocktail

Prior to attending Tales of the Cocktail last week, I received hundreds of pitches from publicists trying to set up meetings with their respective brands. One caught my eye. It was an apology from WhistlePig Rye Whiskey: “We have been informed by Tales of the … Continue readingExclusive: The ‘Unsanctioned’ Secret About Tales of the Cocktail

Tales of the Cocktail: 7 Lessons Learned

\ 7. 75 & Older Crowd Loves TALES On more than one occasion, I saw 75-year-old and older consumers kicking back tequila shots and holding canes. Can you say awesome? 6. Psychiatrists Attend Tales I like asking random people questions. I supposed if I didn’t … Continue readingTales of the Cocktail: 7 Lessons Learned