News

WhistlePig Offers Sneak Peek Inside Forthcoming Louisville Outpost

July 18, 2025

WhistlePig Whiskey representatives, along with Research and Development Distiller Mitch Mahar, on Thursday escorted media through what will in a...

Bourbon

Study Shows Women Underrepresented by Top Global Whiskey Brands’ Social Media

March 8, 2021

The OurWhisky movement released a statement calling for whiskey makers to improve their representation of women, based on a study...

Bourbon

July 14, 2016

At the Bourbon Classic, I moderated an industry leader panel and posed the question: Will we see a marijuana-flavored bourbon?...

Canadian Whisky

October 28, 2014

Last week, Diageo announced its new flavored whiskey lineup, including extensions of Jeremiah Weed and Crown Royal, as well as the new...

Canadian Whisky

July 24, 2014

Prior to attending Tales of the Cocktail last week, I received hundreds of pitches from publicists trying to set up...

Bourbon

July 21, 2013

\ 7. 75 & Older Crowd Loves TALES On more than one occasion, I saw 75-year-old and older consumers kicking...

Canadian Whisky

June 21, 2013

Drinking responsibly. Alcohol companies encourage this. Beer brands show off the rippled-abs of beach bodies or make you laugh with...