The Jim Beam distillery in Clermont, Ky., is about to get a new look. James B. Beam Distilling Co. announced it plans to unveil an “elevated consumer experience” in summer 2021, including a new retail and visitor center, dining experience, tour experiences and a small … Continue readingBeam Announces Upgraded Visitor Experience at Clermont Distillery
Beam Suntory announced it’s giving Old Overholt an upgrade. Once a Pennsylvania juggernaut, Old Overholt largely fell out of fashion with the fall of Pennsylvania rye. Jim Beam acquired the label in 1987 and sputtered it along the bottom shelf since. Today, Overholt gets a … Continue readingOld Overholt To Release 11-year and 114 Proof products
Bourbon makes history this year with its Kentucky Bourbon Hall of Fame Lineup. And for the first time, the ceremony is open to the public, with tickets available for purchase. On Sept. 14 at the Frazier Museum in Louisville, the following inductees join the hallowed … Continue readingHistoric Bourbon Hall of Fame Lineup
Who wants 12- to 13-year-old Knob Creek? If that’s you, well, you’re in luck: Beam Suntory is launching a limited edition Knob Creek 25th Anniversary cask strength and unfiltered bourbon. The single barrel product will consist of only 300 barrels, the company said. It hits … Continue readingNew Beam Suntory Whiskeys
After announcing a $99.99 SRP for Booker’s, Beam Suntory has decided to not drastically increase the price from $59. Instead, the company says it will gradually increase the price. I first learned of this through social media rumors and Below is the company’s full statement: … Continue readingBeam Suntory Backtracks on Booker’s Pricing
The recent social media rumors about Booker’s increasing MSRP are true. An official Jim Beam spokesperson confirmed today that Beam Suntory is increasing Booker’s from its national MSRP of $59.99 (sells in Ky. in mid $40 range) to $99.99 and will reduce in batch releases … Continue readingBeam Suntory Increases Booker’s SRP to $99.99