Remember when you were a new bourbon consumer? Ah, the good old days. You walked into a store, chatted with the liquor store owner and grabbed a bottle in the perfect price point for your wallet. Then, you started reading about bourbon, maybe found a […]

After announcing a $99.99 SRP for Booker’s, Beam Suntory has decided to not drastically increase the price from $59. Instead, the company says it will gradually increase the price. I first learned of this through social media rumors and Below is the company’s full statement: […]