Tag: Bourbon Geek

Jim Beam Season Refresh bottle with cocktails and lemons
News

Beam Launches ‘Refresh Your Season’ Campaign

This football season, Jim Beam is launching “Refresh Your Season,” a new campaign starring comedian, actor and football fan Kenan...
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Bourbon
When I’m leading tastings at the Kentucky Derby Museum, one of the most-frequent questions I get: “What is the mashbill?”...
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Bourbon
Master distiller is a commonly used term with no consistent definition. Michter’s Willie Pratt and Bulleit’s Tom Bulleit are referred to...
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Bourbon
My degree is in agricultural communications, and I wrote a beef book, so I’m fascinated with distillers grains, a byproduct...
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Canadian Whisky
Prior to attending Tales of the Cocktail last week, I received hundreds of pitches from publicists trying to set up...
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Bourbon
With “bourbon” becoming a strong buzzword, foreign distilleries are using the term in verbal and written marketing. And at least...
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Spirits
Finding sources is not as easy as it sounds. I write for several audiences that range from stay-at-home consumers to...
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