Tag: Bulleit

Finally, George Dickel Seized The Moment

Finally, George Dickel Seized The Moment

A few years ago, I was at retired Old Fitzgerald master distiller Ed Foote’s house and noticed a George Dickel poster. For the unknowing whiskey person, Foote was the perfect George Dickel poster child. I suppose it didn’t really matter that he didn’t make the […]

The Trouble with Whiskey ‘First’ Marketing

The Trouble with Whiskey ‘First’ Marketing

In American whiskey, distillers have this odd desire to say they were the first with something. “We were the first distiller on this hill, who started on a Tuesday.” (Nobody made this claim.) “We were the first distiller here since Prohibition.” (Even if true, nobody […]