The Pappy Van Winkle Dilemma at Bulleit Stitzel-Weller Experience

At the Bulleit Frontier Whiskey Experience at Stitzel-Weller, I wondered if Bulleit’s parent company, Diageo, has a branding problem. Stitzel-Weller is the house Pappy Van Winkle built. They know it. The media knew it. And even the Shively, Ky., mayor knew it. At the long-named … Continue readingThe Pappy Van Winkle Dilemma at Bulleit Stitzel-Weller Experience