Tag: Bulleit

The Trouble with Whiskey ‘First’ Marketing

The Trouble with Whiskey ‘First’ Marketing

In American whiskey, distillers have this odd desire to say they were the first with something. “We were the first distiller on this hill, who started on a Tuesday.” (Nobody made this claim.) “We were the first distiller here since Prohibition.” (Even if true, nobody […]

For the Love of Bourbon, Forecastle is Back

For the Love of Bourbon, Forecastle is Back

A few years ago, I raved about Forecastle’s Bourbon Lodge. I still think it’s the best festival for bourbons to reach new consumers, especially music-loving millennials. And as we all know, whiskey companies salivate for the attention of millennials and their Instagram accounts. This group […]