In what may be the first domino of the economic fallout of the Pandemic, Sazerac acquired Early Times and other prominent whiskey brands from Brown-Forman. Sazerac also owns 1792 and Buffalo Trace products, giving the parent company a deep arsenal of American whiskey. The parent … Continue readingSazerac acquires Early Times From Brown-Forman
This article originally appeared in Whisky Magazine in 2016. It takes a lot to run a bourbon distillery. You must acquire corn, rye or wheat, and barley, mill the grains, store them, then cook and ferment to create the rudimentary beer that is distilled and … Continue readingDistillery Heroes: They Fix Stills And Stuff
Who will win Best Everyday Bourbon this year?
Brown-Forman announced a limited-edition Early Times Bottled In Bond Kentucky Straight Bourbon Whisky today. The company said it’s a tribute to the 75th anniversary of the original Early Times bonded bourbon recipe, a product that helped shape the industry after Prohibition. And by the way, … Continue readingLimited Edition Early Times Release, $22.99
Brown-Forman is discontinuing Early Times 354, the bourbon launched in January 2011. According to a spokesperson statement, Brown-Forman discovered core US consumers “were not interested in a premium expression of the Early Times brand.” The spokesperson told me Brown-Forman is experiencing rapid bourbon growth in … Continue readingBrown-Forman Discontinues Early Times 354 Bourbon