Brown-Forman Discontinues Early Times 354 Bourbon

Brown-Forman is discontinuing Early Times 354, the bourbon launched in January 2011. According to a spokesperson statement, Brown-Forman discovered core US consumers “were not interested in a premium expression of the Early Times brand.” The spokesperson told me Brown-Forman is experiencing rapid bourbon growth in … Continue readingBrown-Forman Discontinues Early Times 354 Bourbon