I am so excited about the return of Bourbon & Beyond. Below is the full press release and you can find my bourbon workshops here, including a panel on Slavery in American Whiskey and Bourbon Storytime with Bill Samuels Jr., Jimmy Russell and Mike Sherman … Continue readingBourbon & Beyond is Back! Foo Fighters, Robert Plant, Zac Brown Brand and More
In American whiskey, distillers have this odd desire to say they were the first with something. “We were the first distiller on this hill, who started on a Tuesday.” (Nobody made this claim.) “We were the first distiller here since Prohibition.” (Even if true, nobody … Continue readingThe Trouble with Whiskey ‘First’ Marketing
In celebration of my new book, #BourbonRebirth, I’m revealing the brands that brought bourbon back in a three part series. Today, we take for granted bourbon’s greatness, even complaining about the lack of supply. But this wasn’t always the case. In the early 1980s, bourbon was … Continue readingBourbon Rebirth: The Brands That Saved the Spirit, Part 1
About once a week, I’m asked: “When is this bourbon bubble going to pop?” My canned answer offers an optimistic outlook for distillery stockholders, suggesting that we’ll experience another 20 years of bourbon growth and enthusiasm unless the distillers fuck up (which is possible) or … Continue readingBourbon Bubble Meets New Consumers
Heaven Hill Brands is dropping the 6-year-old age statement for Fighting Cock. Company officials cited “supply challenges” for the label change. A Heaven Hill spokesperson said the age statement was removed to accommodate a tight future supply of aging Heaven Hill bourbon, particularly of Evan Williams … Continue readingHeaven Hill Drops One Age Statement, Moves Another to the Back
Heaven Hill Distillery’s master distiller Craig Beam will be moving into a consultancy role, says Heaven Hill spokesperson Larry Kass. An internal announcement was made in May, Kass says. “Craig continues in his master distiller role,” he says. “But he has a lot going on … Continue readingHeaven Hill’s Beam Moves into Consultancy Role