Diageo Announces Pronghorn Initiative to Promote Diversity, Equality

Diageo announced a partnership with spirits industry veterans Dia Simms and Erin Harris to launch Pronghorn, an economic initiative focused on supporting expanding diversity, equity, and inclusion within the beverage alcohol industry. The program is named for the land animal of the same name, which … Continue readingDiageo Announces Pronghorn Initiative to Promote Diversity, Equality

Study Shows Women Underrepresented by Top Global Whiskey Brands’ Social Media

The OurWhisky movement released a statement calling for whiskey makers to improve their representation of women, based on a study of the world’s 150 top brands’ Instagram accounts. According to the study, men outnumber women on those accounts by 228%. The report, Women and Whisky: … Continue readingStudy Shows Women Underrepresented by Top Global Whiskey Brands’ Social Media