Tag: Heaven Hill

Parker Beam Passed Away

Parker Beam Passed Away

Whiskey lost its bravest soul. After a six year ALS battle, Parker Beam passed away last night. He was 75. The longtime Heaven Hill master distiller was the golden palate of the bourbon industry and beloved by all. At 2013 WhiskyFest, his competing distillers honored him […]

Beam Suntory Increases Booker’s SRP to $99.99

Beam Suntory Increases Booker’s SRP to $99.99

The recent social media rumors about Booker’s increasing MSRP are true. An official Jim Beam spokesperson confirmed today that Beam Suntory is increasing Booker’s from its national MSRP of $59.99 (sells in Ky. in mid $40 range) to $99.99 and will reduce in batch releases […]