Tag: Michter’s

Beam Suntory Increases Booker’s SRP to $99.99

Beam Suntory Increases Booker’s SRP to $99.99

The recent social media rumors about Booker’s increasing MSRP are true. An official Jim Beam spokesperson confirmed today that Beam Suntory is increasing Booker’s from its national MSRP of $59.99 (sells in Ky. in mid $40 range) to $99.99 and will reduce in batch releases […]

Michter’s Announces $5,000 Whiskey

Michter’s announced its Celebration Sour Mash today. The price tag is around $5,000, according to a press release. Only 258 bottles available, it’s the first Celebration release in three years and hits stores in December. Blended by Willie Pratt before his retirement as Michter’s Master […]