The recent social media rumors about Booker’s increasing MSRP are true. An official Jim Beam spokesperson confirmed today that Beam Suntory is increasing Booker’s from its national MSRP of $59.99 (sells in Ky. in mid $40 range) to $99.99 and will reduce in batch releases … Continue readingBeam Suntory Increases Booker’s SRP to $99.99
Michter’s announced its Celebration Sour Mash today. The price tag is around $5,000, according to a press release. Only 258 bottles available, it’s the first Celebration release in three years and hits stores in December. Blended by Willie Pratt before his retirement as Michter’s Master … Continue readingMichter’s Announces $5,000 Whiskey
In my new book, Bourbon: The Rise, Fall & Rebirth of An American Whiskey, I pay tribute to the men and women who built bourbon and brought it back from near extinction. These are the most important groups for bourbon’s rebirth. Next week, I detail the … Continue readingWho Brought Bourbon Back?
Michter’s announced it will not release its annual limited edition Michter’s US 1 Toasted Barrel Bourbon. The company cited a lack of stocks to meet the limited edition’s demand, while also maintaining its mainstay U.S. 1 bourbon line. Said Michter’s Distillery President Joseph J. Magliocco in a … Continue readingMichter’s Cancels ’16 Toasted Bourbon Release
Bourbon distillers are about to go into shutdown mode. At least once a year, distilleries shut down for anywhere from two weeks to a month to make scheduled repairs. Just as your mechanic replaces certain car parts based on mileage, distillery maintenance crews and vendors repair … Continue readingBourbon Distillers Prepare to Shut Down
Louisville was rocked yesterday with the announcement of a book alleging University of Louisville men’s basketball team sexual misconduct. I read it today, and the book has a slight bourbon connection and greater implications than just Louisville’s basketball program. Breaking Cardinal Rules: Basketball and the Escort … Continue readingBourbon and the Louisville Sex Scandal