Study Shows Women Underrepresented by Top Global Whiskey Brands’ Social Media

The OurWhisky movement released a statement calling for whiskey makers to improve their representation of women, based on a study of the world’s 150 top brands’ Instagram accounts. According to the study, men outnumber women on those accounts by 228%. The report, Women and Whisky: … Continue readingStudy Shows Women Underrepresented by Top Global Whiskey Brands’ Social Media

Great, Another Flavored Whiskey That Targets ‘female consumers’

When you press bourbon distillers about flavored whiskey, those who make it all say the same thing: It’s a great introductory line for new consumers, and flavored whiskey won’t become flavored vodka with a wide-assortment of flavors. One of the greatest proponents of this argument has been Heaven … Continue readingGreat, Another Flavored Whiskey That Targets ‘female consumers’

One Proud Author: Maker’s Mark’s First Lady Enters the Bourbon Hall of Fame

When the Kentucky Distillers Association announced its only 2014 member of the Bourbon Hall-of-Fame, I received several texts, emails and phone calls congratulating me. No, I wasn’t inducted into the HOF. The lone inductee this year is Marjorie Mattingly Samuels, the woman behind the naming … Continue readingOne Proud Author: Maker’s Mark’s First Lady Enters the Bourbon Hall of Fame