Bulleit Bourbon Continues to Dominate Drizly Sales; Top 20 Drizly Bourbons for Q1

For the first quarter of 2021, Bulleit continues its dominance on the online platform Drizly, which connects to 4,000 liquor stores across the country.

It was the top seller on the site last year, which sold for $1.1 billion, and owned the top spot on drizly throughout 2020. Reasoning: Simple. Diageo, Bulleit’s parent company, has focused on digital marketing. And while these sales do not necessarily encompass the entire industry, it’s excellent data toward what online buyers are getting.

The next big winner is Beam Suntory with four in the top 10. Maker’s Mark came in at No. 2, while Jim Beam finished 4th, Basil Hayden’s 5th and Knob Creek 9th.

Somewhat perplexing is how the seemingly impossible-to-find Blanton’s continues to be in the top 10 on these Drizly lists. It was in the top 10 all of last year and finished No. 8 here. Most Drizly affiliated stores are marking up Blanton’s significantly, perhaps showing that the online market is where Blanton’s thrives.

Also, puzzling is the bourbon geek champion, Wild Turkey, only has one brand in the top 20, with Wild Turkey 101 at No. 13. I don’t think that this is an indication of the brand slipping in the marketplace. Rather, its audience doesn’t shop on Drizly.

Drizly Top 20, Q1 2021

1. Bulleit Bourbon
2. Maker’s Mark Bourbon Whisky
3. Woodford Reserve Kentucky Straight Bourbon Whiskey 
4. Jim Beam Bourbon Whiskey 
5. Basil Hayden’s Kentucky Straight Bourbon Whiskey 
6. Buffalo Trace Bourbon 
7. Evan Williams Bourbon 
8. Blanton’s Single Barrel Bourbon 
9. Knob Creek Kentucky Straight Bourbon Whiskey
10. Angel’s Envy Kentucky Straight Bourbon Whiskey
11. Four Roses Bourbon 
12. Elijah Craig Small Batch Bourbon
13. Wild Turkey 101 
14. Woodford Reserve Double Oaked Kentucky Straight Bourbon Whiskey 
15. Eagle Rare 10 Year Bourbon 
16. Maker’s 46 Bourbon Whisky 
17. High West American Prairie Bourbon Whiskey
18. Weller Special Reserve Bourbon 
19. Four Roses Single Barrel Bourbon 
20. Four Roses Small Batch Bourbon
Stay In Touch!