Green River Bourbon, $34.99, Is Here


February 9, 2022

Owensboro’s been waiting for this moment.

Green River Distillery, formerly OZ Tyler and Terresentia, is releasing its first product under the new name. DSP-Ky-10, Green River Kentucky Straight Bourbon Whiskey hits shelves Feb. 11 at 90 proof and $34.99. I’ve tasted it and for the money it’s fantastic. Review below.

Its original roots, Green River Distilling Co. was founded in 1885 by John W. McCulloch, one of the industry’s top visionaries and marketers. Green River won many international awards, including a gold medal and “best of show” at the Paris Exposition in 1900, and later a grand prize at the 1905 Liege Exposition in Belgium. It was also known as “The Whiskey Without Regrets,” one of the most memorable advertising slogans in bourbon. 

1936 Advertisement of Green River, “The Whiskey Without Regrets.”

Fire and Prohibition relegated Green River to history. Now, more than 100 years later, master distiller Jacob Call brings Green River Kentucky Straight Bourbon Whiskey.

His family distilling legacy dating back to the 1700s, Call, an eighth-generation distiller and Kentuckian, said: “For the first time in more than 100 years, Green River bourbon is flowing inside the walls of its original home. As someone with a family connection to the first days of Kentucky bourbon, being a part of the revival of such a legendary whiskey has been the opportunity of a lifetime.”

Pre-Prohibition, Owensboro was an epicenter of bourbon production in Kentucky with more than 20 distilleries in the city. Green River was one of the most important, and its rebirth helps bring the city’s rich bourbon heritage back to life.

“Visiting the Green River distillery in Owensboro is like stepping back in time to earlier days of bourbon production in the United States,” said Eric Gregory, President of the Kentucky Distillers’ Association. “Many bourbon lovers don’t realize that Owensboro and Western Kentucky were among the most important regions for bourbon production in the 1800s. When you’re standing on the Green River campus, you’re standing on hallowed ground.”

Each bottle of today’s Green River bourbon includes the phrase “The Pride of Owensboro” to pay homage to the city and its bourbon legacy.

“I’m proud of our team’s great work bringing Green River back to life in Owensboro,” said Simon Burch, CEO of Green River Distilling Co. “In its heyday, Green River’s success was intrinsically linked to Owensboro’s proud whiskey making heritage.”

Burch worked closely with John’s great-grandson Rob McCulloch to revive the Green River brand. “We’re so grateful to Rob for sharing his family’s history with us, and it’s a privilege to continue to build on the legacy that John McCulloch created,” said Burch.

On the revival, Rob McCulloch said, “I’ve always wanted to see Green River whiskey made at its original location in Owensboro. It completes the story my great-grandfather started in 1885.”

The new Green River bottle design took cues from the brand’s past, including key icons like horseshoes, rivets, and the original Green River colors.

A limited release of Green River Kentucky Straight Bourbon Whiskey will be available for purchase at select retail locations in Kentucky in February for $34.99 (SRP).