Avalon Spirits Acquires Whiskey Row Bourbon Brand


September 22, 2023

Whiskey Row Bourbon Avalon Spiritsbottle and barrel

Avalon Spirits Corporation, a newly formed distilled spirits marketing and sales company, has announced the acquisition of TSS Brands, the owners of Whiskey Row Bourbon.

The goal of Avalon is to acquire and build an elite portfolio of super premium spirits brands both fully owned and with appropriate partners.  It was started by John Glover, a spirits industry veteran, who most recently served as Chief Operating Officer of Castle Brands (NYSE Amex: ROX) until it was acquired by Pernod Ricard in 2019.  Under Glover’s leadership, Castle developed Jefferson’s Bourbon. Avalon’s first brand is Whiskey Row, the brainchild of Steve Thompson, a legendary whiskey executive and member of the Bourbon Hall of Fame. 

“Our vision is to offer unique, delicious expressions of bourbon and other whiskey by bringing together the best of craft distillation, careful maturation and selective blending of complementary distillates,” Glover said in a news release.

“We strongly believe that the time is ripe for a company like Avalon.  We have assembled an outstanding group of investors with both the expertise and resources to establish and build a world class company,” said Richard Lampen, former CEO of Castle Brands and current director of Avalon Spirits. “In addition, John Glover and the rest of our management team have proven skills in partnering with outstanding brand owners and successfully creating attractive, profitable products that will stand the test of time.”

Whiskey Row is now available in select markets in the U.S. and will be progressively rolled out in the US and to major whiskey markets in Europe and the rest of the world.

Whiskey Row is named after the section of Main Street in Louisville Kentucky where the modern bourbon business was born.  Distillers and Blenders on Whiskey Row brought in whiskey shipped up and down the Ohio River to Louisville and aged and bottled it and shipped it to cities all over the US.