Study Shows Women Underrepresented by Top Global Whiskey Brands’ Social Media

The OurWhisky movement released a statement calling for whiskey makers to improve their representation of women, based on a study of the world’s 150 top brands’ Instagram accounts. According to the study, men outnumber women on those accounts by 228%. The report, Women and Whisky: … Continue readingStudy Shows Women Underrepresented by Top Global Whiskey Brands’ Social Media

Buffalo Trace Reports Nearly 150,000 Visitors During 2020, Despite Four-Month Shutdown

Buffalo Trace Distillery reports that, in spite of the challenges of 2020 and the coronavirus pandemic, visitation numbers were still high. After just under 300,000 visited the distillery in 2019, 145,365 ventured to Buffalo Trace last year, in spite of a four-month closure and limited … Continue readingBuffalo Trace Reports Nearly 150,000 Visitors During 2020, Despite Four-Month Shutdown

8 Fun Facts About the New Copper & Kings Distillery

There’s the new car smell, new shoe smell and the new distillery smell—a lovely aroma of fresh wood, copper and sweet alcohol dripping off the shimmering still. At Copper & Kings Distillery, near a slaughterhouse in the Butchertown District of Louisville, I picked up a … Continue reading8 Fun Facts About the New Copper & Kings Distillery

Tales of the Cocktail: 7 Lessons Learned

\ 7. 75 & Older Crowd Loves TALES On more than one occasion, I saw 75-year-old and older consumers kicking back tequila shots and holding canes. Can you say awesome? 6. Psychiatrists Attend Tales I like asking random people questions. I supposed if I didn’t … Continue readingTales of the Cocktail: 7 Lessons Learned

The Possible Conspiracy of the Evan Williams Bourbon Experience

When I walked into the new Evan Williams Bourbon Experience yesterday, the dignitary chairs were all lined up and the local reporters were setting up cameras and tripods. There was a strange painting of an early American man with his hand in the jacket. What … Continue readingThe Possible Conspiracy of the Evan Williams Bourbon Experience