News

Beam Launches ‘Refresh Your Season’ Campaign

December 26, 2025

This football season, Jim Beam is launching “Refresh Your Season,” a new campaign starring comedian, actor and football fan Kenan...

Bourbon

Borrowing Bourbon Equity

February 7, 2018

“Imitation is the sincerest form of flattery.” – Charles Caleb Colton When Colton, the English cleric, wrote this in the...

Bourbon

July 14, 2016

At the Bourbon Classic, I moderated an industry leader panel and posed the question: Will we see a marijuana-flavored bourbon?...

Canadian Whisky

February 15, 2013

In what may go down as one of the better press trips of my career, I met Davin de Kergommeaux...