Michter’s announced it will not release its annual limited edition Michter’s US 1 Toasted Barrel Bourbon.
The company cited a lack of stocks to meet the limited edition’s demand, while also maintaining its mainstay U.S. 1 bourbon line. Said Michter’s Distillery President Joseph J. Magliocco in a press release: “The problem is every drop of our Toasted Barrel Bourbon that we release this year is one less drop of our Michter’s US 1 Bourbon that we have to allocate to our distributors and importers.”
Michter’s is not the first to cancel a limited edition product to maintain another brand’s supply. Four Roses did not release its 2015 Limited Edition Single Barrel, while Buffalo Trace consistently announces allocations and shortages of limited edition products.
Meanwhile, Michter’s said its newly built Shively distillery is operating at its 500,000 proof gallons a year capacity, but will add four more 16,000-gallon fermenters during the upcoming shutdown. That should help it reach 1-million proof gallons a year, the company said.
Prior to barreling at its Shively facility in August 2015, Michter’s contract distilled, where they dictated grains, fermentation times, distillation proofs, barrel-entry proof of 103 and barrels.
Toasted Barrel was available nationally and in major foreign markets.
The Toasted Barrel release offered a competitive flavor profile to the special barrel finish genre that includes Angel’s Envy and Woodford Reserve Double Oak.
In a phone interview, Magliocco said there’s no specific return for the Toasted Barrel release. “This is wait and see, depending on supply and demand. It’s a tough decision, but our bourbon is super tight,” he said.