Tales of the Cocktail to Return Sept. 20-23, Remain Primarily Virtual

Tales of the Cocktail Foundation announced that its signature conference will return this fall in a free, digital version. In its 19th year, Tales of the Cocktail will be Sept. 20-23 and will feature content for cocktail professionals and enthusiasts across the globe, with supplemental … Continue readingTales of the Cocktail to Return Sept. 20-23, Remain Primarily Virtual

Exclusive: The ‘Unsanctioned’ Secret About Tales of the Cocktail

Prior to attending Tales of the Cocktail last week, I received hundreds of pitches from publicists trying to set up meetings with their respective brands. One caught my eye. It was an apology from WhistlePig Rye Whiskey: “We have been informed by Tales of the … Continue readingExclusive: The ‘Unsanctioned’ Secret About Tales of the Cocktail

Tales of the Cocktail: The Secret Society of Bourbon Drinkers

Bourbon enthusiasts lurked in the shadows of the Hotel Montleleone and bribed waiters to bring tasting glasses. These tastings were not permitted within the Tales of the Cocktail confines and among the many backdoor events stealing cocktail enthusiasts, writers and bartenders from the world’s premier … Continue readingTales of the Cocktail: The Secret Society of Bourbon Drinkers

Tales of the Cocktail: 7 Lessons Learned

\ 7. 75 & Older Crowd Loves TALES On more than one occasion, I saw 75-year-old and older consumers kicking back tequila shots and holding canes. Can you say awesome? 6. Psychiatrists Attend Tales I like asking random people questions. I supposed if I didn’t … Continue readingTales of the Cocktail: 7 Lessons Learned